Yes, you read that right. The latest crazy scheme to “save the planet” requires us all to wear more clothes, in particular of the woollen variety, so that we can turn our heating down and reduce our emissions. Not very helpful in Australia, however, which is, like, a hot country? And especially on days like today in Sydney, when the temperature is 38°C and we’re all wearing shorts, the aircon is on full blast, the little disk in the electricity meter is whizzing round at a hundred miles an hour about to fly off its bearings, and all the Hunter Valley power stations are chewing through coal like it’s going out of fashion and spewing out hundreds of tonnes of CO2 every second, but still, let’s stick with it.
AUSTRALIAN Wool Innovation (AWI) today launched the Wool Carbon Alliance to market the natural benefits of wool as the ideal fibre to help reduce global warming.
The alliance, a group of Australian and international wool industry representatives, says that international research shows a household can significantly reduce its carbon emissions by living with wool: insulating with wool, wearing wool, walking, sleeping and sitting on wool.
The European Commission reports that a household can cut its CO2 emissions by up to 300kg a year and energy bill by 5-10 per cent simply by reducing its heating by a mere 1°C, it says.
“Wool has an important role to play as part of the everyday carbon solution,” alliance chair and AWI board member Chick Olsson said.
“Ours is an ambitious plan to let the world know just how versatile our great natural fibre is. It’s wool’s time to help the planet and for us to sell more wool in the process.”
If I were cynical, I would say this is nothing but a shameless marketing ploy to benefit from a free ride on the climate change and global warming bandwagon. But I’m not, so I won’t.
Read it here.
Australian Climate Madness 
No mention of carbon foot print or should I say hoof print.
I am just waiting for the prostitutes union to sue these people for giving them a bad reputation.