Indoctrination Alert: Build-a-Bear uses "climate change" in Christmas video

Ella: starred in An Inconvenient Truth, and now at Build-a-Bears worldwide

How a major retailer can shoot itself in the foot at Christmas, in three easy stages:

Stage One: indoctrinate thousands of children innocently visiting the B-a-B website with cute story about Santa which just happens to mention that the ice at the North Pole is melting because of the changing climate (transcript and comments from

Here’s an excerpt (1:07-2:22):

Girl Elf: Santa, it’s gone!

Papa Elf: It’s gone, It’s gone!

Santa: What’s gone?

Girl Elf: Tell ‘em, Dad!

Papa Elf: The North Peak.

Santa: A mountain? A mountain’s gone? How is that possible?

Ella the polar bear: Santa, sir, that’s why I’m here. That’s why we’re here. The ice is melting!

Santa: Yes, my dear, we know, the climate is changing. There’s bound to be a little melting.

Ella: It’s worse than that, Santa, a lot worse! At the rate it’s melting, the North Pole will be gone by Christmas!”

Santa: My, my…all of this gone by next Christmas? I don’t think so.

Ella: No sir, not next Christmas, this Christmas! The day after tomorrow!

And this is merely the tip of the dialogue iceberg, if you’ll forgive me for putting it that way … Children of the world can look forward to priceless exchanges such as, “Oh my! Where will the polar bears live?” and my personal fave: “Where will the elves live?”

I suspect you’d like to think it can’t get any worse than that. Thus, it pains me to tell you that animated characters actually break into a discussion of satellite photos and that Mrs. Claus conducts a rather unscientific experiment involving ice cubes.

Stage two: receive sackloads of complaints about subliminal indoctrination of children.

Stage three: pull the video and publish a grovelling apology on your web site:

Our intention with the Polar Bear story was to inspire children, through the voices of our animal characters, to make a difference in their own individual ways. We did not intend to politicize the topic of global climate change or offend anyone in any way. The webisodes concluded this week with Santa successfully leaving on his journey to deliver gifts around the world. The webisodes will no longer be available on the site.

Doesn’t matter what you intended, Ms Clark, the fact is, you did.

Read the full gory story at Watts Up With That (and watch the video too, if you can “bear” it).


  1. If you’d like to send Maxine Clark an appropriate Christmas message, here you go.

    And If I forget to stop back, have a very Merry Christmas

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