Government campaign of climate misinformation on the way?

Think propaganda

I guess that would finally finish off Gillard and her crooked Government. Spending tax-payer dollars to promote a policy that was explicitly ruled out before the election won’t go down too well, I would suspect. Excellent. Bring it on.

AUSTRALIANS face bombardment with glossy brochures, emotive TV ads and subliminal “below the line” marketing under a ready-made strategy to sell the government’s proposed carbon tax.

A communications plan drawn up for the dumped carbon pollution reduction scheme urged a “call to action” campaign to boost public support for cutting carbon emissions.

The plan reveals a $6.5 million mailout of 6-8 page information booklets was under consideration by the former Rudd government to win public support for its climate response.

It also recommended a $7-$20 million media buy to explain to households the need for climate action, which would cost them $4-$5 a week more in electricity bills and $2 more a week for gas.

The December 2009 document, obtained by the opposition under freedom of information laws, urged a multi-pronged campaign worth up to $30 million to address an “information gap” in the community.

“It is important to note that advertising will need to be a core component of the communications program,” the plan said.

It said “below the line activities”, involving public relations specialists and digital marketers, should also play a role. (source)

Can’t wait, and I bet neither can you…

Comments

  1. I can’t wait, either.. Because it is a perfect opportunity for others to simultaneously spread the word about what the government isn’t telling us.. like what difference (or lack thereof) the tax will make to the climate, and how much it is going to really affect the economy, including the backpocket of ordinary Australians.

  2. The Loaded Dog says:

    When these glossy pamphlets arrive who will be the first to rapidly release a bit more carbon dioxide into the atmosphere by burning them?

    Heck, just to show we care such a burn could be recorded and posted on youtube thus generating a little bit more plant food for those endangered forests.

    I can’t wait to do my bit to save the planet…

  3. Graham Richards says:

    I have noticed that with Gillard’s popularity on the skids to nowhere, the advertising campaign is being labeled as being the policy of Kevin Rudd before he was assassinated. I suppose they must manipulate the wording away from Gillard as, she now, is not as popular as Rudd.
    Very similar to the words global warming morphing into climate change into carbon pollution.
    I cannot believe how devious the ABC has become. They lie almost as much as the Queens of spin, deceit & lies, our illustrious PM & the Qld Premier put together. One can never trust either them or the ABC again, ever.

  4. ‘It said “below the line activities”, involving public relations specialists and digital marketers, should also play a role.’

    This line says it all. When was the last time a ‘public relations specialist’ or a ‘digital marketer’ actually told the truth (about anything)? Why do they need them in the first place if the evidence for CO2-induced global warming is so overwhelming and the science is ‘settled’?

    ‘The December 2009 document, obtained by the opposition under freedom of information laws, urged a multi-pronged campaign worth up to $30 million to address an “information gap” in the community.’

    They realise that there is spirited resistance to the mainstream media brainwashing over this issue, and so they feel the need to squander $30 million in order to ‘re-educate’ us with their ludicrous propaganda. Absolutely scandalous.

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